Marketing. Marketing. Marketing.

Photography News that's Fit to Blog (This Week)
by Kerry Raminiak

Can you smell the cranberries? The holiday kick-off is fast approaching, if not (judged by my trip to Target and Hobby Lobby this weekend) already here. So, this week’s theme is none other than holiday marketing. Enjoy!

Quick (and cheap) marketing tips for PhotoReflect users. As promised last week, we spent some time brainstorming quick ideas on how to capitalize on the pretty significant industry research begging small businesses to market themselves creatively this year. Read and use!

PMA hosting holiday marketing webinars / PMA TV offers weekly marketing episodes. Keep in mind, PMA is not for photographers, rather for people selling equipment to photographers (both consumer and pro). That is not to say the information is useless. Their effort can be your opportunity! Here is information on their webinar series that promises tons of marketing ideas from the head of marketing at Michigan State. PMA TV is free and gives us five minute quickies on marketing, updated every Thursday for a total of six weeks. I had five minutes, took a look, and didn’t think it was wasted time.

Digital Photography School’s biggest tip to in their article called “how to survive a down economy”

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